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Mentor Led

Digital Marketing (Mentor Led)

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By CapaGenius Categories: Mentor Led
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About Course

Introducing our comprehensive Digital Marketing program designed to equip you with the skills and knowledge needed to thrive in today’s competitive online landscape. Whether you’re a marketing enthusiast, aspiring entrepreneur, or seasoned professional looking to upskill, our program offers a structured learning journey covering all aspects of digital marketing.

In the first part of the program, you’ll delve into the foundational concepts of digital marketing, including branding, content marketing, and search engine optimization (SEO). You’ll learn how to create a compelling brand identity, develop engaging content strategies, and optimise your online presence to attract and retain customers.

Moving on to the second part, you’ll explore paid advertising and social media marketing strategies to expand your reach and drive targeted traffic to your website or social media profiles. From Google Ads campaigns to social media optimization, you’ll gain hands-on experience in creating and optimising digital marketing campaigns that deliver results.

In the final part of the program, you’ll dive into advanced techniques such as landing page optimization and conversion rate optimization (CRO). You’ll learn how to design high-converting landing pages, conduct A/B testing, and leverage AI-driven tools to enhance user experience and drive conversions.

What sets our program apart is its practical approach and real-world application. Throughout the program, you’ll work on a capstone project where you’ll apply your newly acquired skills to develop a comprehensive digital marketing strategy for a real-life business or app. This hands-on experience will not only solidify your understanding of digital marketing concepts but also provide you with tangible results to showcase to potential employers or clients.

By enrolling in our Digital Marketing program, you’ll gain the expertise and confidence to excel in today’s digital-first world. Whether you’re looking to launch a successful career in digital marketing, start your own business, or take your existing marketing skills to the next level, our program will empower you to achieve your goals and stand out in the competitive job market. Don’t miss this opportunity to future-proof your career and become a digital marketing expert. Join us today and take the first step towards your digital marketing journey!

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Course Content

Part I – Digital Marketing Foundations

Introduction & Marketing Fundamentals (Combined)

  • Overview of digital marketing and its role in the modern marketing landscape
  • Understanding key marketing concepts (segmentation, targeting, positioning)
  • Introduction to the marketing funnel and customer journey stages

Building Your Digital Brand

  • Demystifying branding and its significance in digital marketing
  • Creating a strong online brand identity and voice
  • Establishing an online presence through website and social media profiles
  • Storytelling techniques for effective brand communication

Content Marketing & SEO Essentials

  • Content planning strategies for various digital marketing goals
  • Creating compelling blog posts, social media content, and other content formats
  • Exploring content distribution channels (organic vs. paid)
  • Introduction to Search Engine Optimization (SEO): keyword research and on-page optimization

Part II – Paid Advertising & Social Media Marketing

Growing Your Reach – Advertising & Advanced SEO

  • Introduction to Paid Advertising: Google Ads platform and campaign types
  • Creating, optimizing, and reporting on paid advertising campaigns
  • Bidding strategies and common terminologies in Google Ads
  • Understanding Google’s algorithm updates and their impact on SEO
  • Best practices for on-page and off-page SEO techniques

Social Media Optimization & Marketing

  • Optimizing social media profiles for discoverability
  • Utilizing hashtags effectively for increased visibility
  • Content calendar development for consistent social media posting
  • Analyzing social media performance metrics and audience insights

Leveraging Social Media for Business Growth

  • Exploring Facebook and Instagram advertising options for reaching target audiences
  • Implementing influencer marketing campaigns and collaborations
  • Measurement and optimization of social media marketing campaigns for better results

Part III – Advanced Techniques & The Future of Marketing

Landing Pages & Conversion Optimization

  • Importance of landing pages in digital marketing campaigns
  • Key elements and design principles for effective landing pages
  • Hands-on practice in creating high-converting landing pages using tools
  • Strategies for optimizing landing page conversion rates (A/B testing)

The Future of Digital Marketing

  • Understanding the impact of Artificial Intelligence (AI) in marketing
  • Utilizing AI chatbots for improved customer service and engagement
  • Exploring AI tools for content creation and personalization
  • Discussing the evolving landscape of digital marketing and emerging trends

Project

  • Performance marketing for any app
₹5,499.00 ₹7,999.00
  • All Levels
  • August 13, 2024 Last Updated
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